Terms of use for Launchr

1. Who we are

Launchr is operated by Launchr ApS, CVR number 46553837, with its address at Kaprifolievej 12, 8600 Silkeborg, Denmark. You can contact us at support@launchr.dk.

These terms apply to your use of the Launchr platform (launchr.dk), hereafter "the Service". The Service is offered to business customers only. When you create an account or use the Service, you accept these terms and our data processing agreement.

2. What Launchr offers

Launchr is an AI-powered production and delivery platform for advertisers and media and advertising agencies. The Service covers three tracks: development of campaign material with AI services (text, images, film, audio and voices), preparation and delivery of masters for each channel (TV, BVOD, radio, digital audio) to broadcasters and media owners, and brokering of media buying with Danish media. We handle Nielsen spot codes and the industry portals on your behalf.

3. Entering the agreement and accounts

The agreement is entered into when you create an organization on the Service and accept these terms. The account is created as self-service and can be used immediately. The person who creates the organization warrants that they can bind the company.

You are responsible for your users' access, for login credentials not being shared with unauthorized parties, and for activity that takes place from your accounts. We reserve the right to suspend or close accounts that are used in breach of these terms or applicable law; on suspension, §12 on handing over and deleting your data still applies.

4. Prices and payment (usage)

Use of AI production and delivery features is billed per operation based on usage. The price per operation consists of the supplier's price plus a markup. There is no license fee, no price per user and no minimum commitment. Every billed operation appears in your usage overview with its type, area and amount.

• Prepaid balance: you add an amount to the account by card. Usage is drawn from the balance as you go.
• Cap: the balance is also your usage cap. Once the balance is spent, new operations are rejected before they start. No debt is built up.
• Automatic top-up: optional. You set the amount and the limits yourself and can turn it off at any time.
• Price changes: prices per operation can change over time, for example when supplier prices change. Changes apply to future usage only.
• Refunds: unused prepaid balance is refunded on request upon termination.

Payments are processed by Stripe. Customers with a separate agreement can be billed by invoice.

5. Media buying: price

For media buying you pay a platform fee of 3 % of the gross budget. This fee is invoiced only when the campaign goes live (launch); building the campaign is free. The entire amount is the platform fee, and there are no hidden margins. The media owner pays a symmetrical fee of 3 % for its own access to the platform; it is not deducted from your budget.

6. Media buying: our obligations

The following apply as legal obligations for all media buying brokered through Launchr:

• 97 % reaches the media owner: beyond the platform fee of 3 % we keep nothing of your media budget.
• 100 % pass-through of discounts: all discounts, rebates and bonuses from the media that can be attributed to your buy (including annual bonus/AVB and cash discounts) are passed on to you in full and documented in the settlement.
• 1:1 invoice match: our settlement can be reconciled line by line against the media owners' own invoices.
• Right of audit: you have the right, yourself or through an auditor, to inspect the settlement basis for your media buying with us, on reasonable notice and under customary confidentiality.
• Never principal: we never buy media space for our own account and resell it to you. We always act as an intermediary on your behalf, and your prices, discounts and agreements with the media are yours and follow you if you move away from Launchr.
• Price guarantee: the platform fee for media buying does not change for 12 months after you enter the agreement.
• Commitment: no agreement on media buying with us has a commitment period of more than 3 months, and no exit fee is ever charged. Self-service carries no commitment at all.

Orders already placed with media owners may be binding on you towards the media owner under that media owner's terms; terminating your agreement with us does not change that.

7. Your responsibilities

You are responsible for:

• having the right to upload and distribute all material you put into the Service (video, audio, images, text, contact details), including the necessary consents from participants;
• reviewing and approving generated material before it is published or sent to media; the Service is built with approval steps for exactly that purpose;
• ensuring that your use of the material complies with applicable law, including copyright, markedsføringsloven (the Danish Marketing Practices Act) and the General Data Protection Regulation (GDPR);
• ensuring that the information you give us is correct and up to date.

8. Intellectual property rights

You own your output.Material that is generated or completed for you in the Service belongs to you, and we assign any rights we may have in it, to the extent possible under applicable law and our suppliers' terms. We do not use your material for anything other than delivering the Service, see the data processing agreement.

We own the platform. All rights to the Service, including software, engines, templates, prompts and documentation, remain with Launchr ApS. You receive a non-exclusive right of use for as long as the agreement runs.

In rare cases, AI-generated material can resemble existing works or persons. We have quality checks that counteract this, but we cannot guarantee that output is free of third-party rights in all jurisdictions. That is why your approval before publication (see §7) is part of the agreement.

9. Personal data

Our handling of personal data is described in our privacy policy. When you upload personal data about your own customers or contacts, our data processing agreement applies as part of this agreement. The impact assessment (DPIA) and the Transfer Impact Assessment are published at launchr.dk/en/legal/dpia.

10. Operations

We aim for high uptime and give notice of planned maintenance, but we give no guarantee of uninterrupted operation or error-free code. We can change, add or remove features; features you pay to use are not materially degraded without notice under §13.

The Service is offered in open beta. That means the features keep developing, and that individual screens and workflows can change while we build. Material changes are notified under §13. Beta status does not change your payment and data processing terms: §4 on prices and payment and §9 on personal data apply without limitation.

11. Liability

Both parties are liable under the general rules of Danish law with the following limitations: our liability in damages is limited to direct loss and can in total not exceed the fees you have paid to Launchr ApS in the 12 months preceding the event giving rise to liability, but always at least DKK 10,000. Media budget passed on to media owners is not included in the fees. We are not liable for indirect loss, such as lost profit, loss of data caused by your own circumstances, or goodwill.

The limitations do not apply in cases of intent or gross negligence, or where liability cannot validly be limited under applicable law.

12. Termination

You can terminate the agreement at any time with immediate effect, by closing the account or writing to support@launchr.dk. Unused prepaid balance is refunded on request, and outstanding usage is settled. We hand over your data on request and delete it permanently at your request after termination, with written confirmation once that is done, unless we are legally obliged to keep it longer (for example accounting records).

13. Changes to the terms

We can change these terms from time to time. Material changes are notified by email to registered users at least 30 days before they take effect. The most recently updated version is always available on this page.

14. Governing law and venue

These terms are governed by Danish law. Any disputes are settled by Retten i Viborg (the District Court of Viborg) as the court of first instance.