Creative. Production. Media.
Launchr brings 20+ leading AI models together in one tool, from creative development through production to media delivery.
Hosted in the EU. Your data stays inside your organization. We don't train on your content. Built in Copenhagen.
Creative development, production and media buying live on the same platform and the same data. Start wherever you want. The work moves on to the next stage without exports and without losing context along the way.
When you start with a brief
From brief and tensions to concept, script, storyboard and a finished film with voice, music and subtitles. Plus radio spots, podcasts, copywriting and new sound for films that are already cut.
More about Creative
When you run the production
Script, cast, location, crew, budget and post, together in one place. Agreements become digital signatures. The call sheet writes itself. The footage from the shoot lands directly in the platform.
More about Production
When you build the plan and buy yourself
Build the annual plan. Set the budgets. Buy from TV 2, Bauer, Viaplay, JP/Politiken and the rest. Deliver the material to each station in the format they require, and see what worked.
More about Media
Plus Creative Tools: Akademi, radio ads, copywriting, podcasts and Sound Studio.
Anywhere in the platform, you can change what the engine made, and your change stands. It won’t be overwritten on the next run, and you won’t wrestle a tool that thinks it knows better. The AI facilitates. The human decides.
Eight steps in one system, run by Launchr AI. Each step uses the model best suited to that job, and each step can reject AI slop from the models and redo it before you see it.
You enter the brief once, and it becomes the reference every following step is measured against. You never rewrite it for the storyboard, the production or the delivery.
Claude Sonnet
Tensions, working hypothesis, directions, concept. You adjust along the way, and the engine builds on your changes instead of starting over.
Claude Fable 5
The director lays out the film scene by scene: what is said, what is seen, who is in frame, where it takes place.
Claude Fable 5
Reference portraits of every person and fixed images of every location are set up once. Each scene is tied to them, so people and places stay the same from the first clip to the last.
Nano Banana
Every image is generated, then reviewed by a critic that rejects the wrong cast, impossible physics, the same person twice in one frame, and anything that breaks your brand rules.
Nano Banana · GPT Image
The still becomes a clip. A judge watches it and scores motion, style, cast and credibility. If it fails, we try again and keep the best take.
Veo · Kling v3 Pro
A Danish voice with genuinely Danish pronunciation, plus music, sound effects and subtitles to the Danish standard. Everything mixed and measured to the correct loudness.
ElevenLabs · ffmpeg
A finished film with your logo and a share link where the client can comment on the exact second and approve. From one ProRes master, Launchr AI converts to each channel's spec on its own: file type, frame rate, audio and loudness.
Remotion · The transcoder
The critic scans every image for AI slop: five fingers on each hand, gravity that holds, faces that match the cast. A rejection comes with a specific note, and the next attempt builds on it.
Attempt 1Two phones on the same person. The coffee cup floats above the table.
Attempt 2Cast matches the portrait. Objects rest naturally.
Anyone can buy access to the models, and they get better every month without any of us doing a thing. Launchr AI is the layer on top: the intelligence that knows which model to use when, how to judge the result, and how to tie twelve different services into something that can be delivered to a media outlet.
The models are the car. Launchr AI sits in the passenger seat and knows the road. And your hands are on the wheel.
What Launchr AI holds together today
Language
Claude Fable 5
The director. Film plan, scene interpretation and edit list, the decisions that shape the whole look.
Claude Opus
The reserve when the director hits a limit, and the model behind the text your client reads.
Claude Sonnet
The volume work: critique, subtitles, legal checks, proofreading and edit intelligence.
Image
Gemini Nano Banana
Character-consistent stills, storyboards and key visuals.
GPT Image
Chosen automatically when the scene has real text in frame, a sign, a display, a number.
Vectorizer
Turns a logo into clean SVG when the client only has a bitmap.
Motion and render
Veo 3.1
Image to video and text to video.
Kling v3 Pro
The motion engine in Akademi. Smooth clips without stutter, even when the camera moves.
Remotion on AWS Lambda
The finished film. The same result every time, no matter how many builds run at once.
Sound
ElevenLabs, seven different engines
Speech, voice design, music, sound effects, transcription with word timing, voice isolation, speech-to-speech.
Cleanvoice and Auphonic
Studio cleanup of speech. Every recording states which of them cleaned it.
Demucs
Separates the voice from the music in a finished mix, so the soundtrack can be reused without the old voice.
Launchr AI picks the model per shot, not per product
If the scene has a display with real text, it goes to GPT Image. If it's a recurring cast scene, it goes to Nano Banana. The model choice is a decision made in every single image, not a setting you forgot to change.
The director always runs on the strongest model
The decisions that shape the look are made on the strongest model available, every time. You never get a weaker result because a cheaper model was good enough that day.
When a better model arrives tomorrow, you get it without doing anything. Work in progress stays untouched, and everything Launchr AI has learned carries over.
Most AI tools deliver whatever the model happened to produce. Launchr AI puts one model in charge of judging the previous one, against fixed requirements and with the authority to send work back. The safeguards below don’t come with the models. They’re built into Launchr and apply to every image and every clip you get.
The critic scans every image for AI slop: five fingers on each hand, gravity that holds, each person appearing only once in the frame. It compares every face against the cast's reference portraits, and it quotes your own brand rules verbatim when it rejects on them.
The clip is scored on four things: is there real motion, does the style match, are these the same people, and does the scene make sense. If any of them fails, the clip is redone before it reaches you.
If a clip fails, it's redone. If the new one turns out worse than the first, you get the first back. A retry can never cost you your best clip.
If a scene lacks motion, it's tried again. If it still fails, you get the film and a message naming exactly which scenes are missing. Never all or nothing, and never a failed element that just vanishes.
Radio spots are delivered at −23 LUFS and below −1.5 dBTP, and the result is measured on the finished file. If it misses the station's requirements, it can't be sent. Material that fails the spec doesn't leave the platform.
The image that was rejected, why, in which scene, by which model. It all stays on record, so with every production the critic gets sharper on precisely your material.
Share a link, and grant exactly the access that’s needed, nothing more. No license, no installation, no new vendor their IT department has to approve first.
launchr.dk/post/9k2x
One-time code sent by text
The code expires after a few minutes and works only once
The link can be revoked at any time
The client
Watches the film and comments on the exact second it's paused. Or comments on the script line by line. And approves when they're ready.
The director and the sound designer
Each get their own link to what they need, sign in with a one-time code by SMS or email, and put their version back in the same place.
The talent
Fill in their details, take a photo and sign, on the operator's phone on set. The agreement text is frozen at creation and can't change afterwards.
The suppliers
Receive the framework from you instead of sending in quotes. They read the terms and approve or comment. Revisions get their own link.
The crew
Open the day's call sheet, timeline and shot list on their phone. No paper, no confusion about which version to shoot from.
The station
Gets the material in the format and loudness they require, and can reply directly to the delivery email, so the answer lands back on the job.
Every link is unguessable, locked to that one job and invisible to search engines.
The biggest brake on AI in our industry isn’t the technology. It’s that no one dares grant access until someone can answer where the material ends up. We have that answer in writing from day one, so you can get started while others wait for an approval.
Every organization is sealed from the start. No one shares data with anyone else, and there's no shared pool where a concept from one brand can surface at another.
We never train on your material. The core AI vendors, Anthropic, Google and ElevenLabs, prohibit training contractually, and zero retention and EU data residency can be enabled with them. The terms for every other vendor are published openly in the data processing agreement.
Application, database and files live in the EU. Only the AI calls themselves go to the US, under Standard Contractual Clauses. The impact assessment and Transfer Impact Assessment are published at launchr.dk/legal/dpia.
Your client can watch, comment and approve in the platform without an account, without a license, and without their own IT having to approve a new tool first.
Data processing agreement, impact assessment and the full list of subprocessors are public at launchr.dk/legal. Not as a project, as pages you can read now.
The platform has been reviewed by IT departments at Danish companies. The questions your IT will ask have been asked before, and the answers are in writing.
Marketing has become fragmented: strategy, creative, production, budgets and media each live in their own tool and their own process. That costs overview, time and money. Launchr brings the whole process into one system.
We know all the tools. We just can't get them to work together.
Our client wants in, but their IT can't approve yet another tool in time.
The small jobs eat our time, and they carry no earnings.
The material got rejected on specs. Again.
I type the same format in twenty times over the course of a production.
My agency takes a big slice of the budget before the media outlet has even seen anything.
Launchr works alongside your agency agreement. You don't have to choose all or nothing: keep the advice and the strategy with your agency, and book the buying and the delivery yourself in Launchr.
Keep the advice
Book it yourself
Keep the ownership
Sign up yourselves, put money on the account with a card, and pay only for what you generate. You set the cap and the auto top-up. If you build nothing, you pay nothing. There’s no platform ticking away in the background.
Creative and Production
Usage
Every generation is metered: what it was, which area it belonged to, what it cost. All of it sits in your usage overview, updated continuously. No subscription, no minimum commitment, no per-user price.
Media
3% at launch
Media buying is different, because the money is someone else's. Here the platform costs a flat share of the gross budget, and only once the campaign actually goes live. The whole amount is the platform fee, no hidden margins.
For comparison, on a media budget
3%
up to around 25%
Difference
DKK 220,000
What would you do with DKK 220,000 of extra media buying?
The media outlet pays a symmetric 3% for its own access to the platform. It is not taken from your budget and affects neither your price nor your media weight.
See what the platform can do before anyone talks money. Sign up on your own and be working in two minutes, or let us set you up.
You want to start right away
Sign up on your own and your closed workspace is ready right away. You start with a trial balance and only pay for what you use.
Get startedYou want us to set you up
Put your name down and we set you up with your own closed organization and test data, then walk through your next job with you. We reply within 48 hours.
Get set up by usYou're an agency, media outlet or production company
Drop us a line. We're happy to talk about a pilot, an integration or a platform built on your own ways of working.
mads@launchr.dkWe open a closed organization for you from the start. No data is shared across organizations, and we don't train on your content.