Launchr is the tool we kept looking for. This page covers the mission, who builds it, and the three principles behind every choice we make.
The mission
Launchr is built by Martin Meyer and Mads Cramer, partners in Launchr ApS in Copenhagen. With more than 40 years of combined experience from agencies like Hjaltelin Stahl, DDB and Advice, and from in-house work at companies like LEGO and Danske Bank, we know what it feels like to juggle seven systems to get one spot out, or to watch a delivery fail the day before first airing.
Every choice in the platform comes out of a real working day, not out of what an abstract persona would prefer in a feature spec. Launchr is the app we want to work in ourselves, all day.
As founders we run every project personally. Built in Copenhagen. Used by us every day.
Agencies
We have built campaigns at
Companies
We have worked on marketing at
AI lives inside the platform, anchored in your specs and your process. Every result is locked to structures you defined yourself, and every action can be approved by hand. You keep control, and the AI works as a partner instead of an open sandbox.
Peach, Nielsen, Cape, Extreme Reach, TV 2, Bauer, DRR, PodAds. We know every one of those integrations, and the platform speaks to each of them on its own terms, not through a generic common denominator.
GDPR-aware from day one. The platform learns process, specs and agency patterns over time, never sensitive personal data. Everything is documented, and the people behind the work are never profiled.
You get your own closed organization from the start. Nothing is shared across organizations, and we don't train on your content.