Character consistency in the AI storyboard
Once the lead is cast, her face travels on as a reference for every scene. The storyboard keeps her consistent across frames, without her turning into a different person from scene to scene.
The whole production, one place.
Production follows the film from script to broadcast-ready file. Pre-production gathers cast, location, crew, agreements, call sheet and budget. Post-production receives the material from set, runs review and voiceover on links, and delivers the master in each channel's own format.
Phase 1 · Pre-production
Everything before the shoot day.
Script, cast, location, crew, agreements, call sheet and budget live on the same production. No folders spread across drives, no agreements buried in email threads.
Production · The script is the coreDrop in your script.
Drop in your script.
The rest follows.
Launchr AI breaks the script down into scenes with picture and sound, suggests each scene's characters, and develops storyboards that keep the same person's face across frames. The critic scans every image for AI slop, five fingers on each hand, gravity that behaves, before you see it.
Scene 2 of 5 · Kitchen, morning
Script
Generated by Launchr AIThe lead enters the kitchen, opens the window and looks out at the garden. She smiles.
VO: “Quarter to seven. The coffee is brewing, and the house is still hers.”
LeadKitchen, Eksempelvej 12
Production · CastCasting with faces,
Casting with faces,
not name lists.
Every role has its own brief, and every submission arrives as a card with a photo or self-tape right in the platform. You pick with one click, and the cast face travels on as the character reference in the storyboard.
Role · LeadSelected
- Gender
- Female
- Age
- 55+
- Type
- Charismatic, a little bohemian, creative class
Submissions · 3
Mette Hansen
SelectedCPH Casting
Anne Sørensen
Cast Agent
Lise Mikkelsen
Own network
Production · LocationThe address,
The address,
not just the name.
Type the address, and Google looks it up for you, fetches the coordinates, embeds the map, and adds a Street View image as the first reference. Your own photos and videos upload straight onto the location, so the whole crew knows what they're walking into.
Flower shop · Kitchen setBooked
Vestergade 7, 9850 Hirtshals
On-site contact: 12 34 56 78
Production · AgreementsBookings with
Bookings with
a digital signature.
Sketch the terms: role, dates, day rate, equipment rental, catering. Send a personal text and email link to the supplier, who can sign or ask for changes. If a shoot day moves, you send an addendum, and the supplier approves the change the same way. Options stay options until you confirm them yourself.
Booking · Kenneth, cinematographer
Option- RoleCinematographer
- DaysWed Jun 3, Thu Jun 42 days
- Day rateDKK 9,500excl. VAT
- EquipmentCamera packageDKK 5,000
- Usage rightsStandard (extended)
Option totalDKK 24,000
Sent by text and emailAwaiting signature
Production · Call sheetThe call sheet
The call sheet
builds itself.
Booked crew, chosen cast and the booked location are pulled in automatically. You build the day's schedule on top: time blocks with sub-location, on-site contact and a shot list per block. The call sheet goes out as a link by text, and each recipient confirms they're ready or asks their question right in the thread.
Shoot day 1 · Thursday, March 12
Nordform Industri
Industrivej 14, 7100 Vejle
Crew call
09:00
Cast call
10:00
The day's schedule
- 09:00 – 10:00Setup + safety briefingSetup
- Arrival and recce
- Safety introduction (mandatory at the factory)
- Setting up the interview location
- 10:00 – 11:00Interview with the operations managerInterview
- Documentary style, two cameras (front + 45°)
- Themes: raw material prices, energy use, the green transition
Sent to 6 by text5 ready · 1 question
Production · BudgetFrom target price
From target price
to quote.
Describe the production and set a target price. Launchr AI builds a draft line by line and says so openly if the number can't be reached. You adjust, and the quote becomes a PDF and a client link with a payment plan and VAT done right.
Quote v1 · Spring campaign
DraftTarget price: DKK 180,000
- Shoot day, crew and equipmentDKK 92,500
- Cast and talentDKK 24,000
- Post-production and gradeDKK 41,500
- Music and rightsDKK 12,000
- Production managementDKK 9,500
Quote totalDKK 179,500 excl. VAT
Payment plan: 50% on acceptance, 50% on deliveryPDF + client link
Production · Share with the clientThe client approves
The client approves
on one link.
Send the client a personal link where they see the full script and storyboard, scene by scene. They can comment on a single scene, ask for changes, or approve the whole film. Every thread follows along into the platform, so you know where you stand.
launchr.dk/share/9k2x
Spring campaign · 30 sec
For approval · 5 scenes
Scene 2 / 5Media agency contact
Change“Can we get a bit more morning light in this one? The mood should be warmer.”
Ask for changes
Approve
Phase 2 · Post-production
From set to broadcast-ready file.
The material from the shoot lands directly on the same production. Review, voiceover, stills and delivery run on links, not attachments, and at the end the transcoder delivers each channel's own format.
Production · The footageThe footage lands
The footage lands
while you're still wrapping.
Launchr Post runs on the offload machine on set. Every card is secured file by file with checksums, so you can prove the copy is identical to the card, and the material is registered directly on the production in the platform. No loose hard drives in the mail, no doubt about what came home.
Launchr Post · Offload, card 2 of 3
On set- A001_C003.MXF4.2 GBVerified
- A001_C004.MXF3.8 GBVerified
- A001_C005.MXF4.1 GBCopying
Checksum per file, the copy proven identicalRegistered on the production
Production · ReviewApproved per version,
Approved per version,
with a name and a time.
The client opens a link, watches the film and comments on the exact second it's paused. Every version has its own thread, and the approval is logged with who and when, so there's never any doubt about what was signed off. No account, no installation.
Main film · 30 sec
Client linkVersion 2Approved
Approved by Charlotte · yesterday at 14:32
Version 1Replaced
Charlotte00:11Resolved
Can we get a bit more morning light here? The mood should be warmer.
Production · VoiceoverVoiceover without
Voiceover without
the email ping-pong.
Send the voice actor a personal link with the script. The recording lands directly on the production as a version you pick or drop, with metadata on rights and source. The voice is saved in the supplier directory, so you can find the same voice again on the next production.
Voiceover · Louise, voice actor
Link sentScript
“Quarter to seven. The coffee is brewing, and the house is still hers.”
- Recording · take 2SelectedRoyalty-freeSource: own studio
- Recording · take 1
Saved in the supplier directory as a voice actor
Production · StillsStills for the client,
Stills for the client,
for web and print.
The photographer's images are delivered through their own link and land on the same production. The client sees a preview gallery, comments or rejects per image, and downloads what they need: light JPEGs for web and social, or the originals for print.
Stills · 24 images from the photographer
Client link
Comment
Rejected
Download for web
Download for print
Web: light JPEGs · Print: the original files in full resolution
Production · AccessExternal people get in with
External people get in with
a link and a one-time code.
Editors, voice actors and clients don't log in with an account. They get a link that can be bound to one phone number, and a one-time code by text. The code expires after a few minutes and works only once, and you can revoke the link at any time.
External access
launchr.dk/post/9k2x
Bound to a number+45 •• •• •• 78
One-time code sent by text
The code expires after a few minutes and works only once
The link can be revoked at any time
Production · DeliveryOne ProRes master in.
One ProRes master in.
Every channel gets its own file.
Launchr AI reads the channel's spec and drives the conversion itself: file type, codec, frame rate, audio and loudness. TV gets XDCAM HD422 MXF, BVOD gets H.264, radio gets WAV. A follow-up pass measures the result, and if it falls outside tolerance, the file can't be sent.
Spec approvedProRes to XDCAM HD422 MXF, 25 fpsBVOD: H.264Radio: WAV
Integrated loudness
−23.0 LUFS−23 ±1
True peak
−1.8 dBTPunder −1.5
Loudness range
9.4 LU11
Duration
30.00 sec30.00
Production · The craft
Every surface is built on how a production actually runs.
Production isn't a project-plan template. It's a set of working surfaces, each cut to what a crew needs to see on that particular day. Launchr AI is our secret sauce. The models are the car. Launchr AI sits beside you and knows the road. And you're the one with your hands on the wheel.
Agreements with digital signatures
The supplier gets a personal link. He can sign or ask for changes without downloading a PDF. Options and confirmed bookings are two different states, so nobody wonders what's actually agreed.
Data safety from set to home
Every file from the card is receipted with a checksum, so the copy is proven identical before anyone wraps. And every version, comment and approval lives on the production with a name and a time.
Try it on your next production.
Sign up on your own and pay only for what you use. If you work at a Danish media or ad agency, or in a production unit, and have a production coming up, we're also happy to set you up personally.