From script to broadcast-ready spot.
Radioreklame, our radio ads tool, writes the script, records the voiceover and mixes to broadcast level. Loudness is not an assumption: every mix is measured afterwards, and a spot outside tolerance can't be sent.
A script written for the ear,
line by line.
The script is written to the spot's length and built in lines you can edit one at a time. Each line is its own part of the spot, and that's what makes changes cheap later on: a changed sentence is one new take, not a new production.
- 1Spring is short. The offer is shorter.
- 2All week: 20 percent off everything for the garden.
- 3This week only. In stores only.
Each line can be edited on its own. A changed sentence is one new take.
Change one sentence
without recording it all again.
The voiceover lives in takes, and a change only touches the sentence that needs it. The new take is cut into the silence between the words and level-matched to the rest of the spot, so the join can't be heard. The approved spot stays approved; only the sentence changes.
New phrasing
“All week: 25 percent off everything for the garden.”
- Take 2 · selectedLevel match
Cut into the silence between the words
- Take 1
The rest of the approved spot is left untouched.
−23 LUFS. Under −1.5 dBTP.
Measured, not assumed.
The mix hits Danish broadcast loudness in two passes, with frame-accurate length. Afterwards, a separate pass measures the result: integrated loudness, true peak and duration. If a measurement falls outside tolerance, delivery is blocked and the spot can't be sent until the numbers hold.
Outside tolerance? Delivery is blocked, and you see which measurement failed.
Delivered as WAV,
with the measurements attached.
The approved spot is delivered as WAV, and the measurements travel with it: loudness and true peak are printed on the delivery, so the station can see that the spot meets the requirements before it goes on air.
- spring_spot_30.wavSpec approved
Loudness: −23.0 LUFS · True peak: −1.8 dBTP
The measurements travel with the delivery to the station.
You pay for usage.
Radioreklame runs on the same usage metering as the rest of the platform. You sign up yourself, add a card, see what every build costs, and set your own cap.