The tools

Web copy, written into the page itself.

See every copy suggestion on the page it will live on. The client approves each line on a link, and you can always see who changed what.

Tekstforfatning · The page

See the suggestions on the actual page

Launchr fetches the page and takes a screenshot of it. Each suggestion sits next to the spot where the text will go, so you can judge length and tone against the existing design.

Homepage · Hero field
Screenshot
examplecompany.com

Suggestion for the hero line

Write the quote on your lunch break. Send the invoice from the car.

The suggestion sits next to the surface it's going into.

Tekstforfatning · Sharing

One link for the copywriter, one for the client

The copywriter gets a link to edit the copy. The client gets a link to approve each line separately. If a line changes after approval, the client has to approve it again.

The client's approval link
Line by line
  • Write the quote on your lunch break. Send the invoice from the car.

    Approved

  • From quote to invoice without switching apps.

    Pending

  • Support in Danish, every weekday.

    Changed after approval · needs approval again

Tekstforfatning · History

Every line remembers its versions

You can see what it said before, what it says now and who changed it. The discussion happens on the line itself, not in a long email thread.

Revision history · The hero line
Who and when
  • Write the quote on your lunch break. Send the invoice from the car.

    Version 3 · copywriter · today at 9:41 AM

  • One system for your whole workday.

    Version 2 · copywriter · yesterday at 3:12 PM

What it said before, what it says now, and who changed it.

Tekstforfatning · Length

Suggestions keep the original length

Every suggestion has to stay close to the length of the original text. A headline stays short, and if a suggestion gets much longer, you have to approve it yourself.

The length engine
Per field
Hero line
max 8 words8 words
Subheading
max 25 words22 words
Product text
max 60 words64 words

If a suggestion outgrows its surface, you see it right away.

You pay for usage.

Tekstforfatning runs on the same usage metering as the rest of the platform. You sign up yourself, add a card, see what every build costs, and set your own cap.